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Upcoming Events

Current Educational Programs

Designing Competitive Business Models

Designing Competitive Business Models is a workshop created by Andrey Shtylenko targeted at participants of startup competitions. The workshop’s goals include giving participants clear guidelines for their team business model brainstorming, helping them build a bulletproof pitch, and teaching them how to avoid major pitfalls when launching their ventures.

The workshop is based on the personal experience of preparing presentations for numerous startup pitches, participating and mentoring in several European acceleration programs, and building and owning several businesses.

The workshop is structured as follows:

  1. Developing 7 crucial business model areas
    1. Target audience
    2. Value proposition
    3. Competition & differentiation
    4. Marketing
    5. Distribution
    6. Revenues
    7. Costs
  2. Types of business innovations and their role in business development
  3. 5 major business metrics to plan ahead
  4. 12 critical factors of business models – a checklist for model validation
  5. Guidelines for further team brainstorming and pitch preparation

The workshop is intended to run at startup competitions and bootcamps right after teams are formed around specific ideas. Upon the completion of the workshop, the teams will gather for model brainstorming (one to six hours), followed by sessions with mentors.

Driving Sales - Complete Guide to Small Business Customer Relations

If you like many other business owners heard about Customer Relationship Management systems (CRM) but yet have not tried and implemented it in your business, you might be suffering from any of the following difficulties:

  • unstable flow of new incoming leads and therefore small number of new customers;
  • missed sales opportunities by not properly following up with a client or offering wrong product;
  • inaccurate sales forecasts and inventory predictions;
  • low marketing and sales effectiveness caused by difficulty of gathering complete customer profile information from different sources (emails, spreadsheets, printouts, people’s brains);
  • difficulty to see the complete picture of marketing, sales and customer service performance metrics.

Workshop “Increase Sales: Your Complete Guide to Small Business CRM” is targeting these challenges by introducing a concept of CRM systems and explaining how CRM can automate and ease majority of business processes related to marketing, sales and customer service.

Workshop Structure

  • Part 1. Understanding the key business difficulties and how CRM can help eliminating them.
  • Part 2. Major CRM components and features for 3 main subsystems: customer data centralisation, marketing & sales automation, reporting.
  • Part 3. Specific cases for optimisation of marketing and sales processes:
    • setting up a system of constant flow of new incoming leads;
    • importing existing contacts and deals;
    • introducing a “lead->prospect->customer” nurturing system;
    • developing an automated lead scoring system;
    • segmenting your contacts database and creating personalised marketing and sales strategies;
    • increasing customer loyalty, boosting sales from existing customer database;
    • tracking major marketing, sales and customer service performance indicators.
  • Part 4. Comparison of existing CRM solutions.
  • Part 5. 7-step plan for implementing a CRM solution in your business.

At the end of completing the workshop, participants will be able to:
Identify parts of sales and customer management processes at their small business that can be speeded up and automated with a help of a CRM solution.
Choose and manage the implementation of a CRM solution for their type of small business.

Who should attend this workshop:

Sales and marketing managers for privately-owned small businesses who are either considering CRM options or have recently implemented one.

Persuasive Email Formula

Wasn’t email supposed to make our work more effective? Instead, many of us spend majority of our time “in email” feeling overloaded and overwhelmed with never-ending flow of incoming emails. Let’s not forget that nobody pays us for our “in email” time. We are paid for results, not lines of text.

Let’s together make our email communication more effective. Let’s learn how to actually use email to move our projects closer to results, not to create even more overload.

Workshop objectives for the client:

  • Lower number of internal and external email circulation by improving quality of email communication
  • Cut on the time for processing incoming and outgoing emails
  • Increase yes-to-no ratio in client/partner communication

Workshop modules:

  • General overview of communication styles, patterns, matrix
    • Types of communication, appropriate communication patterns
    • Communication styles
    • Communication matrix within the organisation
  • Dealing with outgoing emails
    • Structure of effective email message (subject, body, signature, attachments, etc.)
    • Email-writing etiquette – best practices for writing, replying, forwarding, etc.
    • Handling different types of emails: cold emails, follow-ups, introductions, responses, reminders, invitations, referrals, testimonials
    • Major mistakes in email writing
  • Dealing with incoming emails:
    • Overcoming email overload
    • Common email processing mistakes
    • Effective email filing and retrieval methods
    • Psychology of email addiction
    • Handling vacation re-entry shock
  • Tools for email management (email clients, bulk sending, cleanup, address discovery, etc.)

Networking Unchained - Strategic Use of Address Book for Smarter Personal Growth

I’m inviting you to my new full-day workshop on business networking designed specifically for startup founders.

From tons of useful information on networking – learned from years of practice, synthesis of ideas and books and, of course, watching top industry performers and my mentors – I have picked the strategies and tactics that are most useful for the startup founders and will be introducing them to you in this workshop.

Strategies and tactics that have a clear goal: make a sustainable business out of your startup, one that grows and positively impacts your clients’ lives. Since the workshop, besides the theoretical part, includes a lot of individual and group practical application under my supervision, by the end of the workshop each of the participants will create their own business relationships strategy.

The main content and practices of the workshop revolve around a simple, yet powerful subject: How to develop fruitful relationships with your 4 key business players: clients, partners, investors, and mentors. Along the way we will also cover the following topics:

  • What personal branding is, how it differs from business branding, and how to build a brand around your personality to help grow your business
  • A step-by-step guide to networking on conferences and during startup events
  • How to never run out of words and subjects when on a networking event
  • Top 10 mistakes of business networking
  • Specific tools to help you manage your network of business contacts
  • Squeezing the maximum out of your social profiles to help grow your business
  • Developing relationships with people of a high-rank and social status

Workshop plan:

  • Introduction to networking and partner relationships
  • Networking 101
    • Defining networking
    • Network quality
    • Qualities for successful networking, networking state of mind
    • Law of giving and receiving
    • Networking lifecycle
  • Personal branding networking strategy
    • Meaning of personal branding
    • First impression
    • Creating your personal story
    • Key steps to becoming a person of high-value
    • Defining your networking goals
  • Relationships with key business players
    • Clients
    • Partners
    • Investors
    • Mentors & advisors
    • Others
  • Networking as business validation tool
  • How to make new connections
    • Networking context
    • Types of networking behaviour
    • 10 best places and techniques for making new connections
    • Small talk
    • Business cards
  • Growing stronger relationships
    • 15 techniques for keeping connections warm and building stronger relationships
    • Dealing with unpleasant networking situations
  • Managing the contact list
  • Digital tools for networkers: branding yourself on LinkedIn & Facebook
  • Turning relationships into profit
  • Networking etiquette and major networking mistakes
  • Wrap-up / final thoughts

Don’t be surprised if after the workshop you

  • feel a lot more comfortable when communicating with other people, especially at networking events
  • get a lot of new useful contacts
  • your business starts benefiting from new clients, partners, mentors and investors
  • receive help and support from your current network of contacts
  • know which contacts to avoid and which to acquire

The Ultimate Journey - Living a Meaningful and Purposeful Life

The Ultimate Journey is an interactive educational program for groups of up to 30 people that uses sets of practices to help students learn about themselves, and build short-term and long-term life strategies. The workshop is practice-oriented with nearly half of the program dedicated to individual and group exercises, and the rest split evenly between group discussions and concept introductions.

Program consists of the following parts and practices:

  • Evaluating your natural talents and predispositions
  • Understanding your passions and interests
  • Defining your ideal lifestyle
  • Choosing a career and your first business
  • Picking an industry, niche and specialisation in which you will have the highest chance for success
  • Hacking 3 key qualities for success: discipline, persistence, and positive attitude
  • Making a plan for the next 3 years and creating your big vision
  • Brainstorming your 300-year life plan
  • Writing the book of your life
  • Creating your personal story

The target audience for the workshop are last-year college students and recent graduates.

Program formats: 4 or 6-hour interactive workshop.

Program formats:


45 minute – 1 hour motivational talks on medium-size audience (50-300 people) covering 1 main idea and 3 supportive ideas. Talk includes interaction with the audience with minimum individual practical exercises.


Up to 2 hours informative informational talks on smaller audiences (30-70 people) usually covering 1 main idea and 3 supportive ideas. Talk includes interaction with the audience with some practical exercises that students do both on their own and in small groups.


From 3 hours to 2 full days sessions with orientation on getting hands-on skills on the subject through minimum theory and more practical exercises that students do both individually and in the groups. Usually carried in small groups – up to 20 people.

Online training programs

Eight or ten x 1-hour sessions throughout 10 consecutive business days (2 weeks) performed online with daily homework and performance reviews. Focused usually on introducing a small number of daily routines and habits. Usually carried in medium-size audience (50-300 people).

Coaching programs

Eight x 4-hour weekly sessions with a concentration on introduction of new skillsets and habits. Sessions are structured as 50% theory and 50% of practical exercises both in groups and individual. Additionally implies homework practice between the sessions as well as homework performance reviews during the sessions. Usually carried in smaller groups – up to 50 people.

One-on-one coaching

Individual coaching weekly or biweekly sessions tailored to student’s goals.

Open office hours

Once a week Andrey holds open coaching sessions for new students with questions on topics of self-positioning, branding and personal marketing. Every Thursday @ Impact HUB Zagreb 5pm-8pm. Preliminary registration required at